Full scale section silhouettes over green exhibition datum.
South wall graphic datum unifying exhibition's graphic content.
Graphic datum at north gallery wall.
Exhibition book mockups.
Full bleed site images in book mockup.


AIA New York Center for Architecture, New York, New York

Exhibition and graphic identity design for the 2010 High Bridge:Bronx (HB:BX) Building Cultural Infrastructure competition. Organized by the New York Center for Architecture, this exhibition explored the intersection between physical and social infrastructure in cities and the opportunity for the creation of a cultural infrastructure over the span of the Highbridge, an abandoned steel arch bridge over the Harlem River connecting upper Manhattan to the Bronx. Fueled by the recent renovation of the High Line and the elegance of the bridge itself, the competition challenged young designers to create a vision for the High Bridge to rethink how disused infrastructure could find new purpose and energize its surrounding community.

A graphic datum lines the gallery walls demarcating the exhibition content within a unifying field of green. To highlight featured competition entries, graphics were mounted on large individual panels and offset from the wall. Adding a sense of scale, full sized silhouettes of various elements of the historic bridge were drawn in black along the walls.

Benjamin Cadena, design team